Understanding what makes these beverages unique.

In recent years, the market for edible THC products has increased significantly, expanding the array of alternatives for cannabis consumption. In fact, a recent study estimated that edible consumption increased by 24% in 2019, and continued similar upward trends in 2020 and 2021.

As the different ways to consume cannabis grow, companies have introduced innovative formulas that allow them to bring new products to market.

Enter Cannabis-Infused Beverages.

Cannabis-infused beverages offer a fun, easily accessible way to feel the power of THC and CBD shortly after consumption. Thanks to the nanotechnology used to infuse the drinks, 80% of the effects are felt in under 5 minutes, with the other 20% kicking in over the next 10 minutes or so.

Before we dive into the technology that makes Cannabis-infused beverages so attractive, let’s first go over the different forms of cannabis-infused beverages.

Cannabis-Infused Beverages: Isolated vs. Full Spectrum Drink Infusions

If you’re familiar with the cannabis industry, you’ve probably heard a lot about the differences between CBD and THC and how they can affect you differently. In short, both THC and CBD are cannabis products that come from the cannabis plant, yet CBD is non-psychoactive, while THC can be depending on how much you consume.

In the cannabis-infused beverage market we separate drinks into two areas: isolate drink infusions and full spectrum. As you can imagine, isolated drinks offer just CBD or THC, whereas full spectrum beverages offer a combination of both.

At Trojan Horse, we refer to full spectrum drinks as intentionally ratioed, given that they provide the benefits of both CBD and THC in one product.

Regardless of your preferences, both isolate and full spectrum alternatives are within the legal limits and below the 0.03% threshold set by the Farm Bill, and can give you the relaxed, calm sensation associated with cannabis, making it the perfect drink to enjoy socially.

What is nanotechnology?

Nanoscience and nanotechnology are the study and application of extremely small things and can be used across all the other science fields, such as chemistry, biology, physics, materials science, and engineering.

When it comes to the beverage industry, the usage of nanotechnology claims increased bioavailability, water solubility, and faster uptake time.

Using the right methods, nanotechnology should allow for THC-infused drinks to stay in perfect liquid suspension indefinitely — helping you feel the power of Cannabis a lot faster than you would through smoking or consuming an edible.

To date, nanotech claims have exceeded performance, but that is all starting to change as of this last year.

Bringing a new THC Beverage to Market

For disruptors in the THC beverage industry, bringing new products into the market offers challenges beyond nanotechnology. Other things that producers must consider include:

  • Finding a co packer that understands how to work with hemp and cannabis
  • Supply chain shortages on cans and bottles
  • Shelf stability issues
  • Label, sleeve, and printing delays
  • General logistics problems when shipping liquids
  • Ingredient sourcing
  • pH considerations

As the THC-infused beverage industry continues to grow, these challenges require unique solutions that will ultimately result in innovative, high-quality products to the consumer.

A New Player In the Space: High Spirits by Trojan Horse Cannabis

Trojan Horse Cannabis is excited to announce the launch of our new brand, High Spirits Cannabis.

“High Spirits focuses on creating world-class beverages first, formulated specifically around cannabis as the highlighted ingredient,” said Chris Fontes, Trojan Cannabis CEO. “With a lot of care, pride, and attention going into every detail, High Spirits is bringing you the cannabis beverage you have been waiting for,” he announced.

Stay tuned for a release date coming soon!

The Bottom Line

Creating THC-infused beverages can be challenging, as the industry is new and often misunderstood. As consumers, it’s important to understand how these drinks are made and why they are disrupting the beverage industry.

Nanotechnology is the science that allows for cannabis drinks to stay in perfect liquid suspension indefinitely, making it a faster way to reap the benefits of cannabis consumption — even faster than edibles!

High Spirits, our new world-class beverage formulated around cannabis, will bring our passion for unique products and our attention to detail together into one ready-to-consume drink.

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